Case studies
Show evidence. Don't just make claims.
These are not traffic charts. Each study follows the same five questions: what was missing, what we built, what we improved, what changed, and what it taught us.
Anonymized
Details are generalized to protect client confidentiality. Patterns are real.
Direction, not hype
We report the direction and consistency of change, not cherry-picked peaks.
Method visible
Each study maps to the Presence → Discoverability → Trust → Engagement → Growth framework.
Lessons included
What did not work is as useful as what did.
A regional clinic that existed online but could not be found.
Before
An outdated website, three inconsistent listings with different hours and phone numbers, and no content answering the questions patients search for.
Built
- New website with service and doctor pages
- Verified, consistent business profiles
- Patient knowledge base
- Review request process
Improved
- Structured data for services and locations
- Response to every review
- Page speed and mobile experience
- Appointment path on every page
Outcome
Steady, quarter-over-quarter growth in local search impressions and appointment enquiries from organic sources across three quarters. The clinic's name search now shows correct, matching information everywhere.
Learned
Consistency across every place the clinic appeared mattered as much as the website itself. Fixing the listings moved the needle before the new content had time to.
An independent consultant with a strong reputation and no digital footprint.
Before
All new work came from referrals. A name search returned a bare profile and an unrelated person. Nothing online explained what the consultant actually did or how they thought.
Built
- Personal website with a clear positioning statement
- Twelve long-form articles on client questions
- Consistent profiles across professional platforms
- Person and organization schema
Improved
- Name search results: owned and accurate
- One article became a reference cited by others
- Speaking and publication history surfaced
Outcome
Enquiries began arriving from people who had never been referred, citing specific articles. AI assistants now describe the consultant's specialty accurately when asked.
Learned
Depth beat volume. Three thorough articles did more than the first nine short ones combined. Publishing cadence mattered less than answering the right questions well.
A member organization whose work was invisible to the people it served.
Before
Hundreds of pages accumulated over a decade with no structure. Programs, people, and publications were impossible to find. Search engines indexed duplicate and expired content.
Built
- New information architecture around programs, people, and resources
- Resource center with searchable publications
- Complete, structured pages for each program and location
Improved
- Retired or consolidated roughly a third of pages
- Redirects preserved existing links
- Organization and event structured data
- Accurate public information across directories
Outcome
Fewer pages, more visibility: organic visits to program pages rose while total page count fell. Member and press enquiries reference specific resources instead of asking where to find them.
Learned
Removing content can be a growth strategy. Clarity for people and clarity for machines turned out to be the same work.
Every study follows the same method. See the seven steps we take with every client.
The OGCEN MethodBegin
Build your presence. Grow organically.
Tell us where you are today. We will tell you what a stronger digital presence would take, and what it could earn you over time.